Nike x University of Oregon: the future of movement

  • Concept, design, and execute a one-day event experience celebrating the collaboration between Nike and Oregon.

  • Alongside innovating in sports and fitness, sustainability, and culture, Nike spotlights student talent and ideas coming from the next generation.

  • Create an event centered on ‘The First Step’ — something experienced by students, athletes, and customers alike.

The theme

The manifesto

It starts inside.

A whisper of intention. A flicker of ambition.

Smothered by the weight of uncertainty.

But it reignites, stronger.

Sparked by the possibility of what’s ahead. 

The pull of who you could be.

A stumble, 

a hurdle, 

a bump in the road.

Doubt creeps in, pulling at the edges of your mind.

Your flame shivers in the winds of challenge.

Motivated by the flickers and whispers, you persevere. A constant inner strength.

This is the art of becoming. 

This is when the fire catches.

This is the story you get to shape.

This is … The first step.

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